A bilingual website for one of Myanmar's largest entertainment audiences

Why Z Entertainment needed a website

Z Entertainment already had one of the largest entertainment audiences in Myanmar on Facebook. The website is the page a brand, a venue or an international partner looks for before booking an event or an artist: one place that presents the company, the services and the people behind the shows.

The company also recruits talent continuously. Audition calls were running through comments and messages. A proper application route would give the managers a record they could work from. The website needed to do both jobs, present the company to the people who book it, and give new talent a proper way to apply.

What we delivered

• A seven-page website: home, about, artists, be an artist, sustainability, events, and contact
• All page copy written by us and produced in English and Myanmar
• An artist roster with a full-screen photo gallery for each artist
• An audition application form, with categories covering acting, singing, dancing, modeling, content creation and influencing
• A content management system the company's own team uses to update artists, events and page copy, handed over with a written user guide and training videos
• A cinematic design built on the company's crimson and black brand, opening with a full-screen intro video
• Built with Next.js and React, fast on every phone, set up for Google and AI search
• First draft delivered within a week, which is our standard for websites

How we approached it

Two kinds of visitor arrive at this website: the brands, venues and partners who book, and the performers who want to be represented. Every page moves toward one of those two actions, an enquiry or an audition application, and the two paths never get in each other's way.

The design had to feel like the company's shows. The site opens with a full-screen intro video, runs on a theatre black backdrop with the brand's crimson carried through every page, and puts the 1.7 million audience on screen as a counted number. The artist pages work the same way: each artist gets a photo gallery that opens full screen, at the size a talent buyer needs to judge from.

An entertainment roster changes constantly. Artists join, events change and audition categories move, and a website that needs a developer for every update goes out of date within months. So the site was built on a content management system and the company's team was handed the controls. They add artists, update events and edit page copy themselves, working from a written guide and training videos.

The two languages serve different readers. English presents the company to brands and international partners, and Myanmar speaks to the audience and to the talent applying. Both versions are complete, and either one is reachable from every page.

The result

The website is at z-entertainment.co. An entertainment company with one of Myanmar's largest audiences now presents its artists, takes audition applications and announces its events on its own domain, in two languages, updated by its own team.